MBA in Marketing – Course Details | Colleges | Fees | Scope | Syllabus

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MBA in Marketing has today become one of the most popular and demanding specializations in MBA. Boost your career with an MBA Program in Marketing Management and learn advanced Sales & Marketing skills that will help you reach that next level.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand Promotion and loyalty, customer service, public relations and market research.

MBA in Marketing Course Details

The education of MBA in Marketing Management course imparting skills to understand the organizational behavior and different managerial tips, and understanding of:

  • Understand the role of marketing metrics.
  • Understand the significance of different analytical techniques across a range of market contexts.
  • Know the relevant measures of marketing performance.
  • Apply marketing metrics to establish the effectiveness of marketing activities.
  • Understand appropriate sources of data for marketing analysis.
  • Utilise various analytics tools and techniques for marketing insight and strategic decision-making.

 Best Colleges for MBA in Marketing

MBA in Marketing Syllabus

The courses are offered in the following areas:

Marketing Management, Advertising and Sales Promotion, Business-to-Business Marketing, Competition and Globalisation, Consumer Behaviour, International Marketing, Internet Marketing, Marketing Decision Models, Marketing Fair, Marketing in Practice, Marketing Law, Marketing Research, Pricing Management, Product and Brand Management, Retail Management, Rural Marketing, Sales and Distribution Management, Services Marketing, Strategic Marketing.

Scope of MBA in Marketing

MBA Degree in Marketing has a better scope in India due to growing numbers of companies and start-ups. Every company requires a Marketing Manager and Business Development Manager for their Sales and Brand promotion for fully establishing of their business. The candidates belong from MBA in Marketing Management are most demanded by employers and create a large number of jobs in every sector.

MBA in Marketing Average Salary

As per the survey of Payscale, National Salary Data of Finance Manager is between Rs. 3 Lakhs – Rs. 15 Lakhs. As compared to gender wise 75% of males and 25% of Females have currently occupied the positions of Marketing Manager and Business Development Manager in the overall industry. Job Satisfaction rate is 4 out of 5.

MBA Admission Entrance Exams

CAT | MAT | XAT | SNAP

Other Specialized MBA Degree Programs

MBA in HR

MBA in Finance

MBA in Operations

MBA in Information Technology

MBA in International Business

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